- February 1, 2022
- |security guard company, security guard services
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Hire a Mystery Shopper at XPressGuards –
To gain a better understanding of their customers’ experiences, some retailers and restaurants may hire individuals to visit their establishments, try their products or services, and report on their findings. These mystery shoppers, also known as secret shoppers, typically purchase the product or service and then receive reimbursement from the retailer. Occasionally, the retailer will compensate them slightly more for their efforts.
Mystery shopping is applicable to any industry, both B2C and B2B, though B2B is more prevalent. Retail, hotels, movie theaters, restaurants, and fast-food chains, as well as manufacturers of goods sold in retail and e-commerce, are the most frequent users of this research method. Banks, gas stations, automotive manufacturers and dealerships, transportation services, apartments, real estate and property management firms, health and fitness clubs, and human and animal health care are also included.
Mystery shopping organizations advise that their research should be used exclusively for employee incentive programs and that using mystery shopper data for punishment or termination is inappropriate. However, employee terminations as a direct result of negative mystery shopper feedback are not uncommon.
Mystery Shoppers and The MSPA
The Mystery Shopping Providers Trade Organization, MSPA, has defined a Code of Professional Standards and Ethics Agreement for Mystery Shopping Providers and Mystery Shoppers. ESOMAR, MRS, and MRA are additional organizations that have defined standards for mystery shopping. ISO is the industry’s most widely used set of professional guidelines and ethics standards.
Mystery shopping is an effective method of observation. In marketing and the social sciences, observational research (or field research) is a technique for conducting social research that entails direct observation of phenomena in their natural environment. This distinguishes it from experimental research, which employs a quasi-artificial environment to eliminate spurious variables and manipulates at least one of the variables. Contact XPressGuards today to learn more about mystery shoppers and our security services.
